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Corporate Contributions Towards Sustainable National Development

2 June 2021

Resource Person: Mrs. Chayya Sehgal, Founder and CEO, The Winning Edge

The shift in the perceived role of corporations as solely profit generators to agents for positive change has become clearer than ever before with the new UN Sustainable Development Goals (SDGs). The corporate social responsibility is taking more leverage than ever to define any business’s visibility, brand and goodwill globally. A session was organised to sensitise students about how corporates are contributing to Sustainable Development.
Mrs. Chhaya Sehgal started her session by sharing about the importance of the word commitment. She opined that if an individual cannot honor his/her own word, then no one else will honor their words. That is how important the word commitment should be to each one of us. The following are a few excerpts from her session:

• She emphasized upon the role of woman and the familial structures that are an integral part of our society. The upbringing and value models are the secret of having a good future generation in any nation, in any society and in this world. Home and family are the nucleus of any social unit and therefore economic activity. It is the individual accountability that drives corporate actions towards sustainability.
• She explained the concept of Triple Bottom Line. The triple bottom line is a business concept that mandates firms should commit to measuring their social and environmental impact—in addition to their financial performance—rather than solely focusing on generating profit, or the standard “bottom line.” It can be broken down into “three Ps”: profit, people, and the planet.
• We all are born out of environment. If we start ruining it, we are ending our own existence. Barter system, leading to Silk Route to landlord system that humanity has seen, all this has led to “prosperity” defined by money. However, has also led to disruption in the balance of nature.
• Through the story of Amul,Mrs. Sehgal shared the success of White revolution in Gujarat brought about by Mr. Verghese Kurien that changed the lives of villages and especially women in these villages. Ma’am also shared the example of ITC that has brought about changes in the lives of farmers, giving more employment and education opportunity to the residents of the villages.
• TedX talk by Mr. Rohit Deshpande was also referred to by Chhaya Ma’am. The video depicted the attack on Taj Hotel, Mumbai. It was a case study that was undertaken by Mr. Rohit Deshpande. It spoke about how the employees at all levels of Taj Hotel risked their lives to be with the guests at the Hotel, to protect them from any harm. These ethics and loyalty by the employees reflect on their contributions to the society. CSR, therefore is not just a brand or a statement, it is a feeling that describes and defines the growth of a society at all levels.

Corporate Contributions Towards Sustainable National Development
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