In his talk, Mr. Javedali Rauthar, Brand Manager at Bayer spoke about brand management, practical   management   principles   in   context   of   branding   and  branding   practices   during COVID 19. He substantiated his talk with examples of how Amul carried COVID messages on   its   product   packaging   and  customer   and   brand   engagement   during   COVID   19.The speaker also showed different videos of brands like Hyundai, Coca-Cola, Amazon to explain how they have advertised their product and brand in COVID times. Ms. Gangotri Oza proposed the vote of thanks.