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The Advent of Cloud Kitchen Business

13th August, 2021

Resource Person: Ms. Rachana Desai and Mr. Milind, the Managing Partners of Bambooli Cloud Kitchen

Ms Rachana Desai and Mr Milind, the Managing Partners of Bambooli Cloud Kitchen started the guest session right from how this cloud kitchen was founded. The problem that the Founder, Ms Rachana Desai faced was this: She had moved to Sindhudurg to work and there was no home-cooked normal food available for people who do not belong to Sindhudurg but work there. She observed that the only food that was available was non-vegetarian food offered to tourists, that’s it! She decided to take this up and opened a restaurant that would cater to this need. Hence, took birth Bambooli Cloud Kitchen. Mr Milind joined her in this journey after she had already founded this restaurant. After Covid hit, they had to move the operations from a dine-in restaurant to a Cloud Kitchen. Few most important points both stated were:

  1. They have 3 food start-ups besides Bambooli Kitchen, and they prefer to keep its operations separate even though they serve only food through all 3 of them. The reason being the customer base and their respective needs are different.

  2. Since, the network connectivity is not very strong in this district, they take orders on Whatsapp, a call, a text message, Facebook messenger, a chit or even verbally. This provides their customers with accessibility and ease of usage.

  3. They   source   their   vegetables   and   spices   locally.   In   fact,   they   have   generated employment for numerous farmers through this and hence, have got a financial support from the Government of India as well.

  4. The customer base that they have built is a result of a strong bond they have built with each one of them. They truly helped their customers in pandemic times by delivering medicines, by picking up their children in times of distress or even by offering shelter.

  5. The   uniformity   and   standardisation   in   taste   has   been   maintained   because   it   is mandatory for all their cooks to follow the one recipe for a dish/Biryani that they provide the cooks with and none of them can divert from that one recipe.

 All the points that they made and explained to our students highlighted the aspects such as Identification of problem and customer satisfaction through one’s business idea, Supply chain and Logistics, Segmentation in Marketing and Customer Relationship building.

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